||Brightly lit, colorful, well-designed displays, techno
music at just the right level, avant-garde video displays featuring multi-cultural images
layered with lush nature scenes. Faux marble counters and pickled wood floors.
Plenty of room to play. There's a magazine rack and chairs, and as you enter,
tea service. The two days we visited, 5S was serving cherry tea and orange ginger
mint. The outdoor handwritten-in-crayon sidewalk boards announcing the tea flavor is
a nice Sixties/Woodstock touch. There are flat screen monitors: one
displays the 5S web site, one is a "game," where you discover your "sense" and
your "color," based on 5S's well-researched mind/body approach to beauty.
There are stations for makeup consultations.
||Welcoming, stay as long as you want, play as long as
you want. Friendly, knowledgeable sales people.
||All the products sold are by 5S. 5S is a child
company of Shiseido, but geared to a younger customer. Of all the stores we visited,
we found 5S to have the broadest color range, in every kind of cosmetic, from lipstick to
eye shadow. They have everything from the natural look to glam. There are 5
categories of skin care products. 5S calls them "the 5 senses of well
being": energizing, purifying, calming, adoring, and nurturing. Each category
has its own display of numerous skin and beauty products. 5S is the only store we
visited that remembers that you may be shopping for a gift. Gift bundles are
available, with power puffs, soaps, sponges, etc. They're packaged in clear plastic
cookie jars, wire baskets, and in towels tied with ribbon. All told, we really like
the eye-pleasing color spectrum presented in the store.
||Chamomile eye pillow, $12
|Call Them At