||This recently-opened store, on Spring Street
in Soho, absolutely glows -- a golden glow that spills through the window onto the
street. The window decorations will be changed monthly. When we visited, the
display was a magical oasis: a tropical scene, with palm trees, a stream, and beautifully
arranged Rubinstein products. But the entire oasis scene was rendered in white,
giving the installation a winter/tropical quality that was just stunning.
The interior is beautifully designed. Counters and displays
are curvaceous, and you stroll through it all following a gentle angularity.
The minute you walk in, you are given a free sample, as an
example, a small tube of mascara. Unique among all the flagship stores we've
reviewed, you get gift-with-purchase. One day, we were given three sample Rubinstein
There are something like 5 makeup stations, all busy, but
with space around them, all in a large circle. This area is simply electric.
The sales people are attractive, well-mannered, well
dressed, and very well made up.
The display tables are truly instructive. Each
features a large photo of a model in avant-garde makeup, and around the photograph are the
products required to create the effect.
Skin care charts, a wealth of information, warm colors,
superb lighting -- this store has it all.
And they deliver throughout Manhattan!
||Excitement, energy, fun, welcoming, friendly,
happy. This shop has good vibrations, period. Where did you last see clients
being made up, and every one turning to you and broadly grinning? The staff is
super-nice, very knowledgeable about the product lines, and they invite you to play and
||An entire skin care gallery, a wonderful array
of colors for eyes, cheeks, lips, skin, and nails. All delicious! Check out
the eye powders, the opalized bronzers, the lip glosses, and the body and face glimmers.
There are soaps and bath products, tools, and makeup bags. The spa is
downstairs. Rubinstein offers facials, body treatments, massage therapies, waxing,
brow shaping, manicures and pedicures, to name a few of the services.
||We thought the face and body glimmer in
Effervescence was ultra-great. $20
|Call Them At
||877.4HRSOHO (toll free); Spa: 212.343.9963
||Not at press time.